What Google’s ‘Billions Of Clicks’ Claim Means For Your Website Traffic
A Google executive claims AI search boosts overall usage and still sends billions of weekly clicks to websites. However, independent studies show AI Overviews reduce organic clicks by up to 38%, with users clicking traditional results less often. For businesses, this means optimizing for citation inside AI answers, building owned channels like email lists, and measuring actual visits rather than impressions—since appearing in an AI summary doesn’t guarantee traffic.
