A24 defends Google AI partnership after backlash: ‘We’d rather have a seat at the table’ | News
A24 has defended its AI partnership with Google amid backlash, calling it a research collaboration focused on building tools for artists. The company aims to shape new workflows alongside Google DeepMind rather than remain passive. Critics worry the deal, which includes a $75M investment, could compromise A24’s creative independence. A24 insists the partnership targets behind-the-scenes improvements, not onscreen AI outputs, and emphasizes their desire to have a voice in tool development.
