What to look out for with Google results | What the Tech?
Google’s sponsored search results can mislead users into paying inflated fees for simple services. For example, searching “Apply for ETA travel to London” may show a polished sponsored link that charges over $100 for a service that costs about $10 on the official government site. These third-party middlemen process applications while pocketing the difference. Though not technically scams, these “sponsored” labels are small and easy to miss, pushing official sites lower. To avoid unnecessary costs, users should pause and verify they are clicking a legitimate link, not just a paid ad.
