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A clause in Google’s Ads support form, highlighted in a LinkedIn post, grants specialists permission to directly change an advertiser’s account when a box is ticked. This authorisation, given when submitting a support request, places full responsibility for any negative impacts on the advertiser and offers no guarantee of results. The discovery has renewed debate about transparency and control, as the industry has previously documented cases of unauthorised changes by Google representatives. Critics argue the consent mechanism may not be sufficiently clear to users.
