Does Klarna (KLAR) Joining Google’s Universal Commerce Protocol Clarify Its AI Payments Strategy?
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Klarna is joining Google’s Universal Commerce Protocol to integrate its payments into AI shopping agents. While this expands its AI and distribution potential, the company faces immediate challenges: ongoing losses and a securities lawsuit over IPO disclosures. Klarna is also launching peer-to-peer payments in Europe, broadening its services beyond buy-now-pay-later. Analysts project significant revenue growth by 2028, but fair value estimates vary widely. The stock’s future hinges on translating user growth into profit amid legal and competitive pressures.
