Google has just provided 400 billion reasons why the search apocalypse is cancelled
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Google’s recent earnings show search revenue is booming, not dying, thanks to AI. However, search is fundamentally changing: queries are now three times longer and more conversational, and visual/voice searches are rising. To stay visible, brands must move beyond simple keywords and provide nuanced solutions to complex consumer problems. While AI creates opportunities, it also increases competition and ad costs, making media diversification essential for marketers.

